17 Mobile Marketing Puts Your Business In The Palm Of Their Hand! Salvage yard customers notified via Stop by and see us at TARA (Texas Conference) Oct 12-13) in San Marcos, TX. Auto Recyclers ToolBox® electric vehicles (HEV) with their “cold start” will require 10- 15% more PGMs. Finally, fuel cell electric vehicles (FCEV) which are platinum heavy will also increase PGM use. Many people ask us, what will we do when catalytic con- verters are no longer circulating in the market? Our thought, based on market research, is that alternative powertrains are unlikely to replace the internal combustion engine any time soon. And, even if they did, we will just recycle the PGM- bearing components in the new powertrains. Get the most from your converters with a process you can trust. For questions or copies of this article or previous articles, go to www.unitedcatalystcorporation.com. In converter recycling, the best recyclers are partnering with companies that educate. At our company, we believe sell- ing on assay with refining terms is the best way to recycle scrap catalytic converters. Learning the way assay and refining works and how to avoid unethical trading practices takes time, but if done properly with a reliable recycling partner, yields much greater value. Becky Berube serves the recycling community as Pre- sident of United Catalyst Corporation, Co-Chair of the Automotive Recycling Association’s Events Advisory Committee, and is an ExCom Board Member of the International Precious Metals Institute. If you have questions about this article, or converter recycling in general, Call 864-834-2003, or visit our website: unitedcatalystcorporation.com